since 1976
since 1976
PROTON’s motorsports arm, R3, launched a new range of lubricants and merchandise to reconnect with fans and expand the reach of the brand. With the brand now parked under Proton Global Services (PGS), a fully owned subsidiary of Proton Edar, the event marked a new direction for R3 to bring its heritage and products closer to the public.
R3’s range of Premium Genuine Oils is developed together with Petronas and is available in fully-synthetic and semi-synthetic formulations. Both P1 and P2 genuine oils are formulated using Petronas’ latest Etro 6+ base oil and are designed to fight excessive heat to ensure better performance for the current generation of direct injection turbo charged engines. With SP and SN Plus ratings, they meet the highest levels of certification by the American Petroleum Institute (API).
“The launch of our new R3 Premium Genuine Oil range and merchandise products is the first step in R3’s rebranding journey. They will be sold to the public via our Premium Merchandise Partners in 20 locations throughout Malaysia. There will be more product launches coming up in the future, including accessories for Proton car owners, which will help us build our connections with R3 fans,” said Lee Yeet Chuan, Chief Executive Officer, Proton Global Services.
The R3 Premium Genuine Oil is priced at RM208 for the P1 fully-synthetic formulation and RM158 for the P2 semi-synthetic product. However, they will be offered at an introductory price of RM178 and RM128 until 30 April this year. The new range of t-shirts and caps are priced between RM49 to RM60 and will also be available at all Premium Merchandise Partner locations.
For more information, please visit the official Proton Cars and Proton Motorsports Facebook pages.
